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#52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil

What is a Brand without authenticity, relatability and connection?

What is a Brand without a clear promise that is rooted in the Value Chain?

What is a Brand that is built on social platforms VS thought leadership and content creation?

What is a Brand without soft skills and just hard skills in the world of AI?

If these questions ever crossed your mind, you’ve come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.

Our conversation took many…

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