#64: Why Your Marketing Isn’t Working (And How to Fix It) – with Fab Giovanetti

LET'S MAKE WAVES with Rana AlBasri Mouawad · Nov 5, 2025 · 59m

This is a conversation that I think a lot of you are going to find incredibly valuable… especially given what’s happening in the marketing landscape right now.

Here’s the reality: in 2025, business owners are struggling with marketing more than ever.

Organic social reach has declined dramatically, forcing many to rely on paid advertising just to be seen. AI and MarTech tools are everywhere, but they’ve created a steep learning curve for those of us without dedicated marketing teams. And let’s not forget, consumers are more cautious with their spending, making trust and loyalty harder to…