Latest / LET'S MAKE WAVES with Rana AlBasri Mouawad
#37: How do you Position yourself in a Competitive Market?
Brand positioning is an absolute must for all businesses wanting to succeed.
The proof is everytime you ask for a ‘Kleenex’ instead of saying tissue papers, or wanting someone to ‘Google it”, instead of searching for something online. The proof also comes in numbers: brands that have a strong brand positioning see an average revenue increase of 10-20%, not forgetting increased customer loyalty, brand image, relatability and a clear differentiation from their competitors.
This is the power of brand positioning, which works in the same terms when it comes to business brand positioning or…
The skinny
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