The TRUST Method – How do you actually build a Personal Brand

LET'S MAKE WAVES with Rana AlBasri Mouawad · Dec 17, 2025 · 30m

Your content is getting engagement.

Likes. Comments. Shares. People are saying “great post!” and dropping emojis. It feels like momentum.

But when you look at actual business results? Nothing’s moving.

No qualified inquiries. No speaking invitations. No one reaching out to work with you. The engagement isn’t translating into opportunities.

And you’re left wondering: What’s the disconnect?

Here’s what I’ve learned after 20+ years working with founders and entrepreneurs across three continents: The problem isn’t your expertise. It’s not even your content.

The problem is that most people are…