Shows / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on…
Episodes
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#183 | Why Only Focusing On Clinicians Is Hurting Your Medical Device Launch And The Simple Steps You Can Take TO Explode Your Exporting Success
In this episode, we challenge the common assumption that clinicians are the sole influencers in MedTech. You’ll learn about the various stakeholders who play a…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#182 | Why Jumping To Clinical Trials Too Soon With Your Medical Device Prototype Can Be Fatal For Your Startup (For Clinicians)
Are you frustrated with the next steps after creating a MedTech prototype? In this episode, we tackle the confusing crossroads of funding versus clinical…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#181 | The Secret Methods That Helped a Rocket Scientist Build a MedTech Product That Skipped Hospitals and Scaled FAST
Are you struggling to bring your medical tech product to market quickly? In this episode, we tackle how overbuilding and overthinking your med tech products…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#180 | Clinicians, Make This 1 MINDSET Shift To Unlock Export Success With Your Medtech Business
Are you frustrated because your medical device is losing momentum in international markets, despite early interest and trials? In this episode, we challenge…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#179 | The Hidden Mindset Traps Blocking You From Growing Your Medtech Export Business & How To Overcome Them With These 3 Questions (For Clinicians)
Why do MedTech companies with strong products, solid evidence, and good distributors still fail to expand internationally? Most founders assume international…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#178 | Generate Scaleable Revenue As A Clinician By Answering The Toughest Investor Question In Medtech With This HACK
If an investor asked, “If this device is so good, why isn’t anyone already using it?” — would your answer build confidence or quietly kill the room? For…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#177 | 3 Reasons Clinicians Don’t Adopt Your Medical Device — And How to Fix Them
Why do so many MedTech products look brilliant on paper — yet still fail to get adopted in hospitals? A strong product alone is rarely enough to win hospital…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#176 | The Key Things That Clinicians NEED to Prioritise That ACTUALLY Drives Revenue In Their Medical Device Go-To-Market Strategy
When your MedTech launch has several weak points, how do you know which one to fix first before you waste 90 days improving the wrong thing? MedTech founders…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#175 | The 4 Ps Clinicians Must Fix Before Your Medical Device Will Scale
Many clinicians build Medical Devices that solve real clinical problems. They secure regulatory approval. They get positive feedback from early users. They…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#174 | The Smart Simple Move That Turns Medical Device Pilots Into Export-Ready Revenue
You’ve done the hard part. You’ve secured regulatory approval. You’ve got two pilot sites running. You’ve even got distributor interest. But sales still aren’t…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#173 | Why getting regulatory approval won't guarantee commercial success, and the 1 thing you need to do to start getting sales instead
Clinicians saying they love your product doesn’t mean hospitals will adopt it — and that gap is where clinician-led MedTech companies burn cash and lose…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#172 | 5 Costly Mistakes Clinicians Make That Lose You Time And Money When Selecting an International Market for Your Medtech Product (And How To Avoid Them)
If you only had 14 months of runway left, no international sales team, and one shot at entering a new export market… would you choose the one that looks…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#171 | 5 Steps Clinician Founders NEED To Use, If You Want To Build a Revenue-Driven MedTech Export Plan
Do you actually have an export strategy or just international ambition? In this episode, Hakeem breaks down the five-step commercial system that turns export…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#170 | The Distributor You THINK You Want vs. The One That Will Actually Scale Your MedTech Exporting As a Clinician
You’ve come back from a medtech conference with five potential distributors. They all sounded good. Some were enthusiastic. One was keen. One asked hard…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#169 | 5 Strategic Questions To Answer BEFORE ATTENDING Any MedTech Conference, So You Can Accelerate Distributor Deals
You’ve booked the flights, paid for the stand, and printed the brochures but do you actually have a distributor strategy? In this episode, Hakeem breaks down…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#168 | Why Clinicians Doing Their Own Admin Is Killing Sales Growth & What You Need To Delegate First
If you're a clinician building a MedTech business, the real question isn’t just “Does my product work?” , it’s “Can my business operate without me doing…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#167 | 5 Steps to Simplify Your MedTech Business Using Virtual Assistants
If you think scaling means hiring fast and locally, this episode will make you think again. Hakeem is joined by Bob Lachance, founder of REVA Global Med, to…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#166 | How To Go From Agreement to Action: Real Strategies To Drive Product Uptake
You’ve got solid clinical evidence. People say they love your product. But adoption still isn’t happening. Why? In this episode, Hakeem breaks down key…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#165 | 4 Mistakes Clinical Founders Make with Hospital Adoption—and How to Fix Them Fast
Are you wondering why your clinically sound medical device still isn’t being adopted—even after pilots, approvals, and glowing data? If you're a clinician…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#164 | Clinical Insight Isn’t Enough: Why Most Medical Device Founders Fail at Scale
Is your medical device vision actually helping you grow - or silently holding you back? If you're a clinician founder with a working prototype but struggling…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#163 | 5 Fundraising Lessons Clinician-Founders Need to Raise Smarter and Protect Equity
Fundraising isn’t a pitch deck moment—it’s a process. And if you treat it like a last-minute sprint, you’ll lose more than equity. In this 5 in 5 episode…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#162 | How To Fund Your Medical Device Startup Without Giving Away the Farm
Raising investment as a healthcare founder isn’t about better science it’s about understanding investors. In this episode of The H-Files, we’re joined by Scott…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#161 | What No One Tells You About Scaling MedTech in the US—5 Lessons in 5 Minutes
Breaking into the US healthcare market is one of the toughest challenges for medtech and healthtech founders and most underestimate just how slow, disciplined…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#160 | How a US Distributor Helps Clinicians Turn Prototypes Into Scalable MedTech Businesses
Are you a clinician-founder planning to export your medical device to the US and wondering why traction is so slow—despite having a working product? In this…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#159 |: 5 Ways MedTech Leaders Can Stay Mission-Driven While Building a Scalable Business
Can you stay mission-led and still build a profitable, scalable MedTech company? Or does growth always come at the cost of purpose? In this Five in Five…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#158 | Why Most Healthcare Startups Lose Their Soul While Scaling, And How To Avoid It
Can you scale a healthcare business without compromising your mission or losing control of quality? In this episode of The H-Files, I speak with Amrit…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#157 | 5 Leadership Habits Clinician-Founders Need to Drive Real Transformation in Healthcare
In this 5 in 5 episode, I share five powerful insights from the conversation with Lorraine on what it really takes to make transformation last in healthcare…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#156 | From Change to Real Transformation: How Systems & Compassion Create Resilient Teams
Leading transformation in healthcare? If you’re doing it alone—or pushing too hard—you might be heading straight for burnout. In this episode of The H-Files…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#155 | 5 Go-To-Market Habits Clinicians Need To Build Trust & Grow a MedTech Brand With Integrity
I share five powerful takeaways from his chat with Marie Louise, The Modern Midwife. Discover how discipline beats luck, authenticity builds connection, and…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#154 | How The Modern Midwife Grew From NHS Wards to Global Influence, Without Selling Out
Think you need celebrity status or viral content to grow a healthcare brand? Not if you're a clinician with purpose. In this episode of The H-Files, I sit down…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#153 | 5 Recruitment Lessons Clinician-Founders Need To Build High-Performing MedTech Teams
Hiring fast to scale your MedTech business? You might be building the wrong team for the future. Interest (I): In this 5 in 5 episode, I sit down with…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#152 | How Clinician-Founders Can Attract & Grow MedTech Talent in a Post-Pandemic World
In todays episode we explore the post-pandemic shift in recruitment, the balance between cultural fit and technical skills, and what separates good managers…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#151 | 5 Communication Skills Clinician-Founders Need to Pitch, Lead & Sell in MedTech
Still leading with data-heavy slides or technical deep-dives? You might be losing your audience before you even begin. In this 5 in 5 episode, I share five…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#150 | How Clinicians Can Use Storytelling To Simplify Complex MedTech Ideas & Win Buy-In
In this episode, Hakeem Adebiyi speaks with Dominic Colenso, former Thunderbirds actor turned communication coach about how to transform complex ideas into…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#149 | 5 Steps Clinicians Can Take To Turn Their Expertise Into a Scalable Health Business
You’ve got deep clinical expertise—but how do you turn that into an actual business that grows? In this 5 in 5 episode, I share key insights from Justin Allen…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#148 | Why Trading Time for Money Is Failing Clinicians And What to Do Instead
Tired of trading hours for impact—and wondering how to turn your clinical expertise into a real, scalable business? In this episode of The H-Files, Justin…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#147 | 5 Ways MedTech Founders Can Use Data to Scale Smarter and Stop Relying on Gut Feel
In this 5 in 5 episode, I break down five powerful takeaways from my conversation with Jason Bryll, Founder of Parable Healthcare, on how medtech and…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#146 | Why Gut Feel Is Killing Your MedTech Growth And What to Build Instead
Still running your business on gut feel, disconnected dashboards, or scattered reports? It’s time to change that. In this episode of The H-Files, I sit down…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#145 | 5 Ways Medical Affairs Helps Clinician-Founders Bridge Science, Patients & Commercial Strategy
Think medical affairs is just regulatory support? Think again—it might be your MedTech business’s biggest unlock. In this 5 in 5 episode, Abdul Hameed joins me…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#144 | How Clinicians Build the Evidence That Gets a Medical Device Adopted
What really gets a medicine from the lab bench into clinical practice — and why does one of the most important functions in that journey stay almost invisible?…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#143 | 5 Lessons Clinician-Founders Can Use to Scale Their MedTech Business Year After Year
Think more sales is the key to long-term growth? Think again—scaling takes more than just a strong front end. In this 5 in 5 episode, I share five key…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#142 | Why Staying Close to Customers Is the CEO’s Job, Not Just Sales
The flashy startup story gets all the attention—but what about the businesses built to last? In this episode of The H-Files, I sit down with Tim Emo, President…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#141 | 5 Lessons Clinicians Can Use to Plan Their Exit and Build a Purpose-Led Health Business
Thinking of leaving the system—but not sure how to do it on your terms? You’re not alone. In this 5 in 5 episode, Dr. Becky Howie shares five sharp, honest…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#140 | How A GP Turned Lifestyle Medicine Into A Business — Without Losing Her Values
What if leaving the NHS was the most values-driven decision you could make as a clinician? After 15 years as a GP, Dr. Becky Howie realised that 10-minute…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#139 | 5 Leadership Lessons Every Clinician-Turned-Founder Needs To Hear This Week
Still leading with old habits in a fast-moving health business? That might be what’s holding you back. In this short Five in Five episode, I break down 5…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#138 | The Prescription for Growth: 21st Century Leadership (with Haseeb Ahmad)
Still clinging to command-and-control leadership? It’s time to evolve — or get left behind. In this episode, I sit down with Haseeb Ahmad, CEO of Purespring…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#137 | If You Don’t Have a Champion for Change, Your Innovation Will Fail
Still wondering why your brilliant solution isn’t sticking with clinical teams? In this Five in Five episode, Dr. Tori O’Daniel — OB/GYN and Medical Director —…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#136 | 5 Pillars That Turn MedTech From Demo-Ware Into Standard of Care
MedTech graveyards are full of clever devices that never made it past the demo. In this episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — breaks down…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#135 | Stop Leading With Answers — Here’s What Great Leaders Do Instead
Think of this as your espresso shot of leadership training — short, strong, and immediately useful. In this Five in Five episode, Hakeem breaks down Francie…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#134 | Why Psychological Safety Beats Raw IQ — And What It Means For MedTech Teams
Technical brilliance is table stakes. Influence is the multiplier. In this episode, Hakeem sits down with Francie Jain, CEO of Terawatt, to explore what truly…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#133 | 5 Brutal But Essential Truths Every Biotech Founder Needs To Hear
Biotech isn’t just hard - it’s brutal. But the right lessons can save you years of pain. In this bite-sized H-Files episode, Hakeem shares 5 hard-earned…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#132 | What It Really Takes To Bring a Biotech Platform To Market
Great science doesn’t guarantee commercial success - especially in biotech. In this episode, Hakeem sits down with Nigel Theobald, founder and CEO of N4…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#131 | How MentalHappy Raised $1M: 5 Tactics Founders Can Use Today
Digital health funding has dropped 3× since 2021 — but that didn’t stop Tamar Blue. In this episode, Hakeem breaks down how Tamar raised over $1 million for…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#130 | The 12-Year Mindset Every MedTech Founder Needs To Raise and Scale
Digital-health cash is scarce — but that didn’t stop Tamar Blue from raising over $1M for MentalHappy. In this episode, Hakeem sits down with Tamar to unpack…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#129 | 5 Practical Ways AI Is Helping MedTech Founders Scale Smarter
AI isn’t coming — it’s already transforming how smart MedTech founders build and scale. In this 5-in-5 episode of The H-Files, Hakeem recaps key insights from…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#128 | Real AI Workflows for MedTech Founders: From KOL Mapping to Submission Prep
AI isn’t a future concept — it’s the toolkit high-performing MedTech founders are using right now. In this episode of The H-Files, Hakeem welcomes back Spencer…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#127 | 5 Ways MedTech Companies Waste Money at Trade Shows - And How To Fix It
Most MedTech teams burn through thousands at global healthcare events - with little to show for it. In this 5-in-5 episode, Hakeem unpacks key insights from…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#126 | Stop Showing Up and Start Standing Out at Global Healthcare Events
Too many companies show up to healthcare exhibitions - but few actually stand out. In this episode of The H-Files, Hakeem sits down with Lee Ali, founder of…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#125 | 5 Hard Lessons From Building a MedTech Company From Scratch
Welcome to The H-Files: 5-in-5 - the weekly dose of distilled insight from healthcare leaders, in five minutes or less. In this episode, Hakeem reflects on his…
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#124 | The MedTech Founder’s Journey: Inside the Realities of Launching a Cancer Detection Startup
Early cancer detection saves lives - but building a startup around it is anything but easy. In this episode of The H-Files, Hakeem sits down with Dave Taylor…