#174 | The Smart Simple Move That Turns Medical Device Pilots Into Export-Ready Revenue

Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Mar 3, 2026 · 10m · transcript

You’ve done the hard part.

You’ve secured regulatory approval. You’ve got two pilot sites running. You’ve even got distributor interest.

But sales still aren’t landing the way you expected.

Now you’ve got 90 days. Limited runway. Board pressure building.

And you can only prioritise one move.

So what do you focus on?

Do you activate the distributor and push for reach?

Do you hire commercial support to build structure?

Do you refine your messaging and economic case?

Or do you double down somewhere else entirely?

In this episode, we break down how clinician founders should prioritise when…