Shows / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on…
Episodes
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#243 | 3 Ways to Get Your MedTech Export Distributors to Sell More of Your Product
You've appointed an export distributor for your MedTech product, but how do you get them to prioritise selling it over the other products in their portfolio?…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#242 | The 1% Market Share Mistake Clinician Founders Make When Exporting MedTech
When choosing an export market for your MedTech product, are you basing your sales forecast on evidence or assumptions? When you're a clinician founder looking…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#241 | What Clinician Founders Need to Know Before Scaling Their MedTech Business
As a clinician founder, how do you know when your MedTech business is genuinely ready to scale? Growing your MedTech business isn't simply about acquiring more…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#240 | How to Know When to Stop Chasing MedTech Export Sales Opportunities (For Clinicians)
How long should you keep pursuing a potential MedTech customer before deciding your time might be better spent elsewhere? When you're trying to grow MedTech…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#239 | Stop Letting Distributors Choose Your MedTech Export Markets
If an overseas distributor approached you tomorrow wanting to sell your MedTech product, how would you decide whether that market was worth entering? An…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#238 | How to Know If Your Next MedTech Export Exhibition Is Worth the Investment
Before spending thousands on your next MedTech export exhibition, how do you know whether it's actually worth the investment? International exhibitions can be…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#237 | Why the Biggest MedTech Export Distributor Might Be Your Worst Choice
When choosing an export distributor for your MedTech product, is bigger always better? Finding a distributor with a large sales team, an established customer…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#236 | Is It Time to Rewrite the MedTech Export Commercialisation Playbook?
If so many MedTech companies still struggle to achieve commercial success in export markets, are we asking the right question about why? MedTech companies have…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#235 | Why Asking Your MedTech Export Distributors for Less Could Improve Performance (for Clinicians)
Could asking your MedTech export distributors for less actually help you get better performance from them? When you want better performance from your export…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#234 | Could This Be a New Route to Market for MedTech in the NHS?
What if there were a clearer route for taking your MedTech product from NHS evaluation to adoption and wider scale? Getting your MedTech product successfully…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#233 | Don't Start With the NHS Trial, Start With Adoption.
If your NHS clinical trial is successful, do you already know what needs to happen next for your MedTech product to actually get adopted? Getting an NHS…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#232 | How to Get NHS Clinicians to Trial AND ADOPT Your MedTech Product
How do you get an NHS clinician to trial your MedTech product and then turn that clinical interest into adoption? If you're trying to commercialise a MedTech…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#231 | Should You Export Your MedTech Product to One European Market or Several?
When exporting your MedTech product to Europe, should you focus everything on one market first or test several countries at the same time? That's exactly the…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#230 | How to Choose the Right European Export Markets for Your MedTech Product (For Clinicians)
If you're planning to export your MedTech product to Europe, how do you decide which countries you should actually enter first? This doesn't assume they're…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#229 | How to Build a MedTech Go-to-Market Strategy Around the Customer's Problem (For clinicians)
Are you spending too much time telling customers about your MedTech product and not enough time talking about the problem they actually care about? When you've…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#228 | How to Prove Your MedTech Commercialisation Strategy Is Actually Working
How do you know whether your MedTech commercialisation strategy is actually working? Regulatory approval, clinical evidence, distributor appointments, customer…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#227 | Why the Biggest Export Market May Be the Wrong Market for Your MedTech Product (for Clinicians)
How do you know which international markets actually give your MedTech product the best chance of success? This avoids the problem we've discussed before: it…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#226 | Why Your MedTech Product May Be Ready to Launch But Not Ready to Sell
Your medical device has regulatory approval, clinical evidence and manufacturing in place but does that actually mean customers are ready to buy it? This…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#225 | How to Enter the US MedTech Market Without Wasting Your Export Budget
If you had £500,000 to enter the US with your MedTech product, where would you spend it first? For clinician founders looking to export a medical device to the…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#224 | How to Grow Your MedTech Business Without Throwing Money at Sales
What if spending more money on sales isn't actually the fastest way to grow your MedTech business? For clinician founders looking to commercialise and export a…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#223 | 5 Things You Need to Know Before Exporting Your MedTech Product to the GCC (for Cinicians)
Thinking about exporting your MedTech product to the GCC? Are you actually ready to build a market there or are you simply looking for a distributor?…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#222 | How to Make Your MedTech Product Attractive to Export Distributors
If a great export distributor had four MedTech products to choose from today, why would they choose yours? MedTech manufacturers spend a lot of time asking…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#221 | How to Export Your MedTech Product to the GCC Successfully (For Clinicians)
Thinking about exporting your MedTech product to the GCC? What if finding a great distributor is only the beginning of what you need to succeed? The GCC can be…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#220 | Why More Salespeople Won't Fix Your MedTech Commercialisation & Export Strategy (For Clinicians)
If your MedTech product isn't selling as quickly as expected, are more salespeople really going to fix the problem? When a MedTech launch underperforms, hiring…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#219 | How to Price Your MedTech Product Before Commercialisation & Export (for Clinicians)
Are you pricing your MedTech product based on evidence and value... or simply making an educated guess? Pricing is one of the most important commercial…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#218 | How Do You Know if Your MedTech Product Is Ready for Commercialisation (and Exporting)
Is your MedTech product genuinely ready for commercialisation and export, or are you simply working through a checklist? Many MedTech founders believe that…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#217 | 5 Things Clinicians Want Before They'll Adopt Your MedTech Product
What do clinicians actually want before they'll adopt your MedTech product? Many MedTech founders focus on product features, clinical evidence, and regulatory…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#216 | Why Local Reference Sites Matter More Than Another Clinical Study (For MedTech Founders)
If your MedTech product already has strong clinical evidence, why are clinicians still hesitant to adopt it? Many MedTech founders assume that if adoption is…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#215 | How Clinicians Really Decide Whether to Adopt Your MedTech Product
Have you ever stopped to ask yourself how clinicians really decide whether to adopt a new MedTech product? Understanding how clinicians make decisions is one…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#214 | How to Choose the Right Export Distributor for Your MedTech Product (For Clinicians)
Could the wrong export distributor cost your MedTech business years of growth? Choosing an export distributor is one of the biggest commercial decisions a…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#213 | 5 Commercialisation Lessons Every MedTech Founder Should Know Before Launch (For Clinicians)
What if the success of your MedTech product was determined months before launch? Many MedTech founders believe that strong clinical evidence and a great…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#212 | Stop Marketing Your MedTech Product. Do This Instead. (For Clinicians)
What if the success of your MedTech product is decided months before you ever launch it? Many clinician founders believe commercialisation begins once…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#211 | The NUMBER ONE Reason Clinically Proven MedTech Products Still Fail
Have you ever wondered why a clinically proven MedTech product can achieve regulatory approval, generate positive feedback, and still fail commercially? Many…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#210 | 7 Essential Steps to Commercialise & Export Your Medical Device (For Clinicians)
Regulation gets you approved. A go-to-market strategy gets you adopted. The question is: are you spending more time preparing your medical device for approval…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#209 | 5 Lessons You Should Know Before Commercializing & Exporting Your MedTech Product (For Clinicians)
Have you ever wondered why some MedTech products achieve adoption and international success, while others never make it beyond regulatory approval? Many…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#208 | The NUMBER ONE Mistake Clinicians Make When Commercializing Your MedTech Product
Are broad product claims slowing down your MedTech product's route to market without you even realising it? Many MedTech companies assume that regulatory…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#207 | The Ugly Baby Problem Every MedTech Founder Must Avoid When Exporting (For Clinicians)
Have you ever built a MedTech solution that clinicians praised, only to discover that praise doesn't automatically lead to adoption, funding, or sales? Many…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#206 | 5 Lessons Every MedTech Company Should Learn Before Exporting to Japan
Are you focusing on distributors, regulations, and trade shows before you've even confirmed that Japan is the right market for your MedTech product? Many…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#205 | The #1 Mistake MedTech Companies Make When Choosing Export Markets
Are you spending time evaluating distributors, regulations, and trade shows before you've even confirmed you're targeting the right export market? Many MedTech…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#204 | Why Japan Is Easier to Export MedTech Products To Than Most Companies Think
Have you ruled out Japan because you've been told it's too difficult, too expensive, or takes too long to enter? Many MedTech companies overlook Japan because…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#203 | Why Failed Pilots, Rejected Pitches & Lost Deals Create Better MedTech CEOs
Have you ever experienced a failed pilot, rejected investor pitch, or disappointing commercial outcome and wondered whether you're cut out to build a MedTech…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#202 | The NUMBER ONE Reason Clinicians Say They Love Your MedTech Product But Still Don't Buy It
Have you ever received great feedback on your MedTech product, only to discover that positive conversations don't translate into adoption? Many MedTech…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#201 | Why Most MedTech Companies Stay Busy But Never Grow (For Clinicians Trying to Export)
Have you ever finished a busy week in your MedTech business and wondered whether you've actually made any meaningful progress? Many MedTech companies don't…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#200 | 5 Exporting Growth Lessons Most MedTech Founders Learn Too Late For Clinicians)
Are you focusing on growth while ignoring the operational decisions that could quietly derail your MedTech business? Scaling internationally isn't just about…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#199 | Why Exporting Into Too Many Markets Can Destroy Your MedTech Business
Are you expanding your MedTech business internationally too fast without realizing the operational risks you’re creating? Many clinicians assume international…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#198 | 5 Costly Mistakes MedTech Companies Make When Exporting Internationally(for clinicians)
Are hidden operational mistakes putting your MedTech export strategy at risk before you even enter a new market? Exporting a MedTech business internationally…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#197 | The NUMBER ONE Reason Why Medical Device Adoption Fails And How to Realign For Greater Exporting Success (For Clinicians)
Are you frustrated that your clinically sound medical devices aren't gaining traction in healthcare? In this episode, we challenge the notion that clinician…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#196 | Why Clinicians Fail to Adopt Innovative Medical Devices And How To Engage Behavior Change for Success In Your Export Business
Are you frustrated that clinically approved medical devices aren't gaining traction in healthcare? This episode dives deep into the gap between evidence and…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)
Are you frustrated with stagnant growth despite having an experienced distributor? This episode uncovers the common misconceptions surrounding long-term…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#194 | Why Most Clinicians Struggle to Retain Customers in Medical Device Exporting, And How To Create Trust Through Real Partnerships
Are you struggling to grow your medical device business while juggling the pressures of visibility and adoption? In this episode, we challenge common…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#193 | Why Focusing Solely On Revenue In Your Exporting Markets Can Lead To Bad Medicine, And What Clinicians Should Prioritize Instead
Are you losing out on revenue simply because you undervalue convenience in healthcare? In this episode, we challenge common assumptions about patient…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#192 | The Top 3 Mistakes Clinicians Make When Launching Medical Devices, And How To Achieve Market Exporting Readiness
Have you ever wondered why your medical device fails to gain traction after regulatory approval? You're not alone. In this episode, we explore the critical…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#191 | The Costly Mistake Of Separating Regulatory Decisions From Commercial Strategy For MedTech Exporting (For Clinicans)
Are you chasing regulatory approval without a clear commercial strategy? This common mistake could jeopardize your medical device sales. In this episode, we…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#190 | Why Being Afraid Of Failure Is A Mistake For Medical Device Innovators, And How To Change It
Are you letting the fear of failure prevent your medical device from thriving in the market? This episode reveals how the conventional wisdom around failing…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#189 | What If Everything You Assumed About Feedback Is Wrong, And It’s Costing You Medical Device Sales?
Are you frustrated by slow adoption rates of your medical device? You’re not alone. This episode challenges common assumptions about clinician feedback and…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#188 | Why Blaming Distributors for Slow Adoption Is a Costly Mistake, And How to Fix Your Medical Device Exporting Strategy (For clinicians)
Are you frustrated by the slow uptake of your medical device in export markets? In this episode, we challenge the common belief that distributors are solely…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#187 | The Dangerous Assumptions You're Making About Exporting Your medical Device, And What You Must Diagnose Now
Are you tired of guessing your way through MedTech exporting decisions? This episode shows why many MedTech companies stumble when they don’t have a structured…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#186 | Why the Status Quo in Clinician Relationships is Dangerous And What Needs to Change in Your Medical Device Exporting Partnerships
Are you confident in your distributor's transparency? This episode may change that view. In this episode, we're uncovering a critical mistake in medical device…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#185 | The Real Reason Being Hands-Off with Distributors Is the Worst Move Clinicians Can Make And How To Take Control Of Your Medical Device Export Business
Are you blindly trusting your distributors for stock updates, only to face unexpected challenges? In this episode, we uncover the costly pitfalls of assuming…
- Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#184 | The 1 Hidden Roadblock Affecting Your Medical Device Exporting Launch And How To Change It Fast (For Clinicians)
Are you frustrated by low adoption rates despite enthusiastic feedback from clinicians? This episode dives into the misconception that clinical enthusiasm…