Latest / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#230 | How to Choose the Right European Export Markets for Your MedTech Product (For Clinicians)
If you're planning to export your MedTech product to Europe, how do you decide which countries you should actually enter first?
This doesn't assume they're making a mistake. It poses the central decision the episode helps them make.
Europe may look like one export opportunity on a map, but the commercial reality can be very different from country to country. Reimbursement, clinician adoption, buying pathways, language, culture and routes to market can all change as you cross a border. In this episode, Hakeem speaks with Laurent Laffineur, founder of Prime MedTech, about how to build a…
The skinny
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