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#222 | How to Make Your MedTech Product Attractive to Export Distributors
If a great export distributor had four MedTech products to choose from today, why would they choose yours?
MedTech manufacturers spend a lot of time asking whether a distributor is capable of selling their product. But there's another question that's just as important: why should a good distributor choose you? Taking on your product means investing their sales time, clinical resources, customer relationships, marketing activity and reputation. In this episode, Hakeem unpacks a real decision with experienced GCC distributor Sameh Salama to reveal what good export distributors actually look for…
The skinny
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