Latest / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#212 | Stop Marketing Your MedTech Product. Do This Instead. (For Clinicians)
What if the success of your MedTech product is decided months before you ever launch it?
Many clinician founders believe commercialisation begins once regulatory approval is achieved and the product reaches the market. In reality, the companies that achieve the strongest adoption are already building demand, educating the market, and creating advocates long before launch. In this episode, Hakeem unpacks Holly Miller's decision-making framework and explains why belief—not just evidence—is the foundation of successful MedTech adoption.
Listeners will discover:
Why clinical evidence builds…
The skinny
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