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#215 | How Clinicians Really Decide Whether to Adopt Your MedTech Product
Have you ever stopped to ask yourself how clinicians really decide whether to adopt a new MedTech product?
Understanding how clinicians make decisions is one of the most overlooked aspects of MedTech commercialisation. Product features and clinical evidence matter, but they're only part of the decision. In this episode, Hakeem explores what really influences clinician adoption, from patient outcomes and workflow to trust, ease of use, and perceived value, helping MedTech founders better prepare their products for commercial success.
In this episode, you'll discover:
How clinicians really…
The skinny
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