Latest / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#165 | 4 Mistakes Clinical Founders Make with Hospital Adoption—and How to Fix Them Fast
Are you wondering why your clinically sound medical device still isn’t being adopted—even after pilots, approvals, and glowing data?
If you're a clinician founder ready to take your MedTech prototype to market, this episode breaks down the overlooked reason most devices fail to gain traction. It's not the product—it’s your go-to-market execution. Learn how behavior change, system fit, and implementation science play a bigger role than your evidence ever will.
Discover the #1 mistake clinical founders make after running pilots
Learn how to identify all the “whos” involved in adoption—and why…
The skinny
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