Latest / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#173 | Why getting regulatory approval won't guarantee commercial success, and the 1 thing you need to do to start getting sales instead
Clinicians saying they love your product doesn’t mean hospitals will adopt it — and that gap is where clinician-led MedTech companies burn cash and lose momentum.
In this episode, Hakeem is joined by Mark Tudor (20+ years in commercial leadership and advisory roles in medical devices) to break down why technically strong products stall after launch, how hospitals really decide what to buy, and how to build the commercial foundations that drive adoption, sales, and export readiness.
Learn why commercial planning must run in parallel with product and regulatory work
Understand what hospitals…
The skinny
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