Latest / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#177 | 3 Reasons Clinicians Don’t Adopt Your Medical Device — And How to Fix Them
Why do so many MedTech products look brilliant on paper — yet still fail to get adopted in hospitals?
A strong product alone is rarely enough to win hospital adoption. Even when the clinical idea is sound, devices often stall because they are hard to use in real workflows, lack an internal champion, or fail to show enough value to justify the cost. In this episode, Hakeem speaks with Dr. Torrie O’Daniel to unpack the three most common reasons promising MedTech products don’t gain traction — and what founders can do differently to make real-world adoption far more likely.
By listening, you’ll…
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