#136 | 5 Pillars That Turn MedTech From Demo-Ware Into Standard of Care

Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Jun 29, 2025 · 49m

MedTech graveyards are full of clever devices that never made it past the demo.

In this episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — breaks down the five adoption pillars that separate shelf-ware from standard-of-care. From ease-of-use to VAC submission strategies, this is the playbook every MedTech innovator needs to hear before launching.

Here’s what you’ll learn:

– The “ease-of-use” test every device must pass in the first 2 minutes

– Why education is an ongoing strategy, not a one-time launch event

– How to shift from talking unit price to total value — and why that matters…