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#161 | What No One Tells You About Scaling MedTech in the US—5 Lessons in 5 Minutes
Breaking into the US healthcare market is one of the toughest challenges for medtech and healthtech founders and most underestimate just how slow, disciplined, and evidence-driven it really is. In this 5 in 5 from The H-Files episode, I share five hard-earned lessons from working with companies trying to scale into the US. In just five minutes, you’ll learn why speed doesn’t equal success, how the wrong distributor can quietly kill momentum, and why clinical data and cash flow matter more than optimism.
This episode covers:
Why the US healthcare market rewards preparation, not speed
How to…
The skinny
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