Latest / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#160 | How a US Distributor Helps Clinicians Turn Prototypes Into Scalable MedTech Businesses
Are you a clinician-founder planning to export your medical device to the US and wondering why traction is so slow—despite having a working product?
In this episode of The H-Files, US distributor Brian Hantzis shares what clinician-founders often get wrong when entering the American market—from relying on generalist distributors to underestimating clinical validation timelines. We break down what US hospitals, buyers, and partners really care about—and how to build a go-to-market strategy that avoids wasted time and lost margin.
Learn how to evaluate US distributors to avoid misalignment and…
The skinny
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