Latest / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
#126 | Stop Showing Up and Start Standing Out at Global Healthcare Events
Too many companies show up to healthcare exhibitions - but few actually stand out.
In this episode of The H-Files, Hakeem sits down with Lee Ali, founder of Expo Stars, to break down what separates high-performing booths from those that bleed budget. From the TEO framework to real-world tips on team roles and lead qualification, this episode is a tactical guide for MedTech founders who want results from their trade show spend.
Here’s what you’ll learn:
– Why most exhibition teams fail before the event even starts
– The TEO framework: a simple, powerful way to structure your booth strategy
–…
The skinny
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