Shows / Influence Weekly
Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Episodes
Influence WeeklyPaying for Reach That Builds the Category Instead of the Brand, with Mack Reynolds (Shuttlerock)
Scroll your category’s feed for ten minutes. The same faces, the same talking-to-camera POV, the same three beats. Some of those creators are on your roster…
Influence WeeklyStop Buying the Worst Video a Creator Will Ever Make w/ Dan Albert (456 Growth Talent)
Every March you build the list again. Thirty, forty, sixty creators, new negotiations, new briefs, new product shipped to people who have never touched it…
Influence WeeklyTalent Managers Keep a List of the Brands That Lowball, with Gigi Harville (The Paul Harville Group)
Your agency is sending offers out under your logo right now. Somebody on the other side is reading them and deciding whether your brand gets a reply next…
Influence WeeklyThe Creator Economy Is Not a PR Tactic, with Gregory Curtis from Empower Media
Your shoppers are not browsing anymore. They are following one person who eats, breathes and posts a single subject, and they buy what she tells them to buy…
Influence WeeklyThe One Number Worth Judging a Creator On Does Not Exist Yet. With Kristen Wiley (Statusphere)
Your customers are not asking you how they found the product. They saw a video from someone with 500 followers, trusted her, and bought. Then Google took the…
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October 2026 Creator Economy News Recap: 5 Million Views, Nothing to Show for It
In this October episode, hosts Ceci Carloni and Nii Ahene break down three stories that together show what brands are actually paying for in creator marketing…
Influence WeeklyReach Is the New Follower Count: Why Smaller Creator Accounts Are More Valuable to Brands w/ Adam Harris (Gaggl)
Your customers are spending their evenings in small rooms where the host knows their names. Seventy percent of what they watch comes from accounts they never…
Influence WeeklyEvery Brand Cuts Usage Rights to Save Money. They All Regret It. With Julia Salume (Moburst)
Your creator quotes came back higher again this year, and the number arrives as one line on an invoice. Nobody can tell you what is inside it. Not the creator…
Influence WeeklyWhy Is Creator Pricing Still the Wild West? with Shirel Benji of Creator Origin
Four years ago, a brand opened a media kit, looked at the follower count, and priced the deal off it. Shirel Benji, founder and CEO of Creator Origin, says…
Influence WeeklyAI Changing How Discovery in the Creator Economy Works, with Yehuda Neuman of PartnerCentric
Your customers are starting to ask ChatGPT which brand to buy. The answer it gives them comes partly from creators. And nobody can tell you how it decides. Not…
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September 2026 Creator Economy News Recap: A Deep Dive Into Unilever's 300,000 Creators Bet
In this September episode, hosts Ceci Carloni and Nii Ahene break down three stories that together paint a clear picture of where creator marketing stands…
Influence WeeklyWhat Every Brand Gets Wrong When Splitting a $100,000 Creator Budget - James Nord (Fohr)
Influencer marketing is becoming a math problem, not a creative one. For years, brands have believed that great creative is what makes a post go viral. James…
Influence WeeklyTinashe Chaponda (Sosani) - Stop Making the Creator the Hero: A Talent Agency Founder's Hype Check
Follower count isn't dead. Brands are just using their biggest names wrong. Everyone in the creator economy has decided mega-influencers and celebrities are…
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August 2026 Creator Economy News Recap - Why is Google Doubling Down on the Creator Economy?
In this August episode, hosts Ceci Carloni and Nii Ahene break down three stories that signal how seriously the broader economy—from tech platforms to…
Influence WeeklyKaleigh Moore (Context Window): AI Search Is in Its Billboard Phase
Kaleigh Moore is an independent B2B content strategist and LinkedIn creator who helps SaaS companies improve their visibility in AI-generated answers. She…
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July 2026 Creator Economy News Recap - CAA's $250M Creator Bet, Ruggable's Data-Driven Playbook & Forbes' Billion-Dollar Creator List
In this July episode, hosts Ceci Carloni and Nii Ahene break down three stories that capture the creator economy's maturation—from institutional capital…
Influence WeeklyLeah Chaney (CYLNDR Studios): Every Revision Is a Tax on Creative
CYLNDR Studios is a Los Angeles-based creative and production studio that operates at the intersection of strategy, design, filmmaking, and influencer…
Influence WeeklyMatthew Lacey (Waypoint Partners): What the Whalar Deal Signals for the Creator Economy
Waypoint Partners is a specialist M&A advisory firm supporting high-growth businesses at the intersection of creativity, technology, and intellectual capital…
Influence WeeklyJo Wong (Pop.Store): Virality Is Not a Business: Inside POP.STORE's Big VidCon Bet
Pop.Store is an agentic AI commerce platform built for creators, combining a social-first storefront where creators can sell digital products, bookings, and…
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June 2026 Creator Economy News Recap - Lenovo's Creator IP Playbook, GM's Big Bet & VidCon vs. Cannes
In this June episode, hosts Ceci Carloni and Nii Ahene break down three stories that reveal how brands are thinking about creator investment—and where the line…
Influence WeeklyEddie Pietzak (CESD): The Creator Economy Needs a Mailroom
CESD Talent Agency is one of the leading talent representation firms operating across both Hollywood and the creator economy, with offices in Los Angeles and…
Influence WeeklyAndy Cloyd (Superfiliate): Automate Everything Except Relationships
Superfiliate is a creator-led growth platform helping thousands of D2C brands run and scale creator partnerships across Shopify, Meta, and TikTok Shop. The…
Influence WeeklyNick Jacklin (Underscore Talent): Why Single-Platform Creators Don't Last
Underscore Talent is a premier creator economy management company representing diverse talent across creators, comedians, athletes, and thought leaders. The…
Influence WeeklyBrianna Doe (Verbatim): Stop Treating Influencer Marketing Like Paid Ads
Verbatim is a boutique marketing agency that helps SMBs and startups grow through influencer marketing and speaker sourcing, specializing in SaaS and eCommerce…
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May 2026 Creator Economy News Recap - Creator Tier Strategy, Target's Gamified Shift & Instagram's Commerce Play
In this May episode, hosts Ceci Carloni and Nii Ahene unpack three stories revealing how brands are rethinking creator program structure, compensation models…
Influence WeeklyBryan Barletta (Sounds Profitable): Podcasting Needs to Stop Talking to Itself
Sounds Profitable is a media property covering strategic and tactical changes in the podcasting business through newsletters, podcasts, and industry research…
Influence WeeklyChristian Liquigan (Spotter): Creators Are Networks Now
Spotter is a platform that provides creators with capital, community, and AI-powered tools to accelerate growth. The company has deployed over $940 million to…
Influence WeeklyBeyond Brand Deals - Building Creator Businesses That Last with Monica Khan of Creator Revolution
Creator Revolution is a talent management and advisory firm that helps top creators scale businesses through strategic partnerships and long-term monetization…
Influence WeeklyFrom Brand Deals to Cap Tables - How Creators Access Ownership with Jeff Frommer of OWM
OWM is a platform building infrastructure to help creators move from brand deals into equity and ownership. The company standardized the influence-for-equity…
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April 2026 Creator Economy News Recap - Samsung's 140-Creator Summit, Mr. Beast's Paid Growth Machine & The Partnership Gap
In this Q2 kickoff episode, hosts Ceci Carloni and Nii Ahene unpack three stories that reveal how brands are scaling creator programs—and where the industry…
Influence WeeklyWhy B2B Can't Ignore Creators Anymore - Attribution, ROI & Growth with Scott Sutton of Later
Later is a leading influencer marketing and social platform that helps brands identify creators and launch campaigns backed by data-driven intelligence. The…
Influence WeeklyFrom Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze
Amaze is an integrated commerce platform that helps creators and brands turn content moments into revenue streams. The company provides tools for product…
Influence WeeklyFrom Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media
QYOU Media is a global creator marketing and media company that helps brands design creator-led campaigns reaching audiences across social platforms. The…
Influence WeeklyWhy Brands Need to Stop Treating Creators Like Media Buys with Sabrina Haschak of Beacons
Beacons is an all-in-one platform that helps creators manage their businesses—from link-in-bio storefronts and audience monetization to brand partnerships and…
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March 2026: What 125 Industry Voices Are Saying Right Now
Net Influencer is a trade publication and intelligence platform covering the creator economy, publishing daily content and roundtable research drawn from…
Influence WeeklyPodcasting's Breakthrough Year with Greg Glenday of Acast
In our fourth guest episode, host Ceci Carloni sits down with Greg Glenday, CEO of Acast, for an in-depth conversation about why 2026 is the year podcasting…
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February 2026: Building to Last, Contract Chaos & Google's Creator Search
In this infrastructure-focused episode, hosts Ceci Carloni and Nii Ahene unpack three stories built from original Net Influencer research and platform updates…
Influence WeeklySpecial Episode: Building Creator Infrastructure with David Abbey of Endlss
In our third guest episode, host Ceci Carloni sits down with David Abbey, co-founder and CEO of Endlss, to explore what happens when you actually listen to…
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January 2026: The Trust Isn't Broken, CRM Chaos & What to Leave Behind in 2026
In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal…
Influence WeeklyInterview Episode: The New Media Paradigm with George Mani of ehko.ai
In our second guest episode, host Ceci Carloni sits down with George Mani, Chief Growth Officer at ehko.ai, for a provocative conversation about how creators…
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December 2025: Unilever's Creator Takeover, Radisson's Nano Strategy & The M&A Rebound
In this year-end episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how brands are fundamentally restructuring around creator-first…
Influence WeeklySpecial Episode: 12 Years Building the Industry with Alex Dahan of Open Influence
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of…
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November 2025: The Clipping Economy Explodes, MrBeast Launches Vyro & DoorDash Goes Short-Form
In this short-form dominated episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how bite-sized content is creating entirely new…
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October 2025: VCs Bet on Creator Communities, Agency Collapse Leaves Creators Unpaid & Instagram's Repost Gamble
In this Q4 episode, hosts Ceci Carloni and Nii Ahene tackle three stories that expose both the maturation and vulnerabilities of the creator economy: 💰 Slow…
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August 2025: Big Consulting Goes Creator, Private Equity Channel Takeovers & McDonald's Niche Strategy
In this industry-shifting episode, hosts Ceci Carloni and Nii Ahene unpack three stories that show how traditional business is reshaping the creator landscape…
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July 2025: TIME's Creator Recognition, YouTube Data Revolution & AI Influencers Crash Wimbledon
In this culture-defining episode, hosts Ceci Carloni and Nii Ahene explore three stories that capture the creator economy's mainstream breakthrough moment: ⏰…
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June 2025: Top 50 Creators Hit $850M, Olipop's Culture Integration & A Dream Job Alert
In this power-packed episode, hosts Ceci Carloni and Nii Ahene dive into three stories that showcase how creators are reshaping business, culture, and career…
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May 2025: $150M Lawsuit Shockwave, LinkedIn's Creator Push & The Great Platform Consolidation
In this explosive episode, hosts Ceci Carloni and Nii Ahene tackle three industry-shaking developments that have everyone talking: 💸 The $150 Million Wake-Up…
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April 2025: NFL's Creator Push, AI Gone Wrong & The Rise of Employee Influencers
In this episode, hosts Ceci Carloni and Nii Ahene dive into three game-changing stories reshaping the creator economy: 🏈 NFL's Creator Revolution: The league…
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Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap
Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone…
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Influence Weekly #50 - MrBeast's Secret Guide, TikTok Tops YouTube, & Influencers Flood DNC
Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today's packed…
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Influence Weekly #49 - TikTok vs. Snap Battle, Biden's Creator Summit, & Zoé Mahfouz's Rise to Fame
Welcome to Influence Weekly, the podcast that keeps you at the forefront of influencer marketing and the creator economy. I'm Kailani, and in today's episode…
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Influence Weekly #48 - Trad Wives Drama, Influencers Redefine Travel, & Hot Jobs in Creator Economy
Welcome to Influence Weekly, the podcast where we delve into the heart of influencer marketing and the creator economy. I'm Kailani, and in today's episode…
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Influence Weekly #47 - Rise of Influencer Chefs, Fan Power Reshapes Pop Culture, & Cameo's Legal Drama
Welcome to Influence Weekly, the podcast where we dissect the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's…
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Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave
Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode…
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Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode…
- Influence Weekly
Influence Weekly #44 - Gen Z Revamps NATO, Young Parents Targeted, & Away's Star-Studded Launch
Welcome to Influence Weekly, im your host Mia, filling in for Kailani this week. In today's episode, we have some truly captivating stories lined up for you…
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Influence Weekly #43 - Unlocking Influencer Magic, Smosh's 2024 Secrets, & Panel's Deal Revolution
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're…
- Influence Weekly
Influence Weekly #42 - Lenovo's ASMR Blitz, Vegas Slots Meet Influencers, & Decade-Long Creator Job Hub
Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today’s episode…
- Influence Weekly
Influence Weekly #41 - Meta's Matchmaker Tool, Dadfluencers in Skincare, & MrBeast's Beverage Battle
Welcome to Influence Weekly, the podcast where we dive deep into the trends shaping influencer marketing and the creator economy. I'm Kailani, and in today's…