Tinashe Chaponda (Sosani) - Stop Making the Creator the Hero: A Talent Agency Founder's Hype Check
Follower count isn't dead. Brands are just using their biggest names wrong.
Everyone in the creator economy has decided mega-influencers and celebrities are washed up — that follower count doesn't matter anymore. Tinashe Chaponda, founder of Sosani, says that's exactly backwards. In this episode, he breaks down why big names still move the needle, and why the real problem is brands don't know how to work with them.
Tinashe pulls back the curtain on how top talent agencies actually negotiate celebrity rates, why "whitelisting" content is the difference between an organic post and a real sales…
The skinny
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