Christian Liquigan (Spotter): Creators Are Networks Now
Spotter is a platform that provides creators with capital, community, and AI-powered tools to accelerate growth. The company has deployed over $940 million to YouTube creators for reinvestment and operates a premium catalog generating 88 billion monthly watch-time minutes, offering brands a scaled media solution that's transparent and brand-safe.
Ceci chats with Christian Liquigan, Director of Brand Partnerships at Spotter, to hear his perspective on three critical issues: how brands can move beyond transactional influencer campaigns to build partnerships where creators and brands tell…
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