Talent Managers Keep a List of the Brands That Lowball, with Gigi Harville (The Paul Harville Group)
Your agency is sending offers out under your logo right now. Somebody on the other side is reading them and deciding whether your brand gets a reply next quarter.
Gigi Harville manages talent, and she has been doing it since 2009. She sees what hits creator inboxes: three TikToks, a story, six months of exclusivity, ad rights, $250. She says no on the spot. Then she tells the other managers, and they tell theirs. No one sends you an email about it. Your shortlist just gets thinner, the creators you wanted start passing, and nobody in your Monday meeting can explain why. The cheapest offer you…
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