Brianna Doe (Verbatim): Stop Treating Influencer Marketing Like Paid Ads
Verbatim is a boutique marketing agency that helps SMBs and startups grow through influencer marketing and speaker sourcing, specializing in SaaS and eCommerce brands. The agency focuses on helping businesses tell compelling stories that drive measurable results rather than just creating content for visibility.
Ceci chats with Brianna Doe, Head of Influencer Marketing and Founder at Verbatim, to hear her perspective on three critical issues: why SMBs and startups approach creator marketing differently than enterprise brands and what infrastructure gaps prevent smaller companies from scaling…
The skinny
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