Shows / Influence Weekly
Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Episodes
- Influence Weekly
Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming…
- Influence Weekly
Influence Weekly #39 - Influencers and Travel, The Danger of Pay-Per-Engage, & Amazon's New Creator Kits
Welcome to Influence Weekly, the podcast where we dive into the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's…
- Influence Weekly
Influence Weekly #38 -Sony's $140M Suit, Empowering Creators, & Instagram's Meme Magic
Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host…
- Influence Weekly
Influence Weekly #37 - LinkedIn's Unexpected Ally, TikTok's 1-Hour Videos, & Influencer Showdown
Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host…
- Influence Weekly
Influence Weekly #36 - $250B Creator Goldmine, Secret Influencer Trips, & TikTok vs. USA
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #35 - Secrets to Viral Fame, Wall Street's Influencer Crush, & TikTok Sales Boom
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #34 - TikTok's Future, Revolve Drama, & What Really Pays Influencers
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #33 - Influencer Fears, SMITH&SAINT's Rise, & Poppi's Stylish Strategy Unveiled!
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #32 - Arts Embrace Influencers, Brand Content Crisis, & TikTok's Bilingual Edge
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #31 - Mad Rabbit's 8K Ambassadors, GRIN's Game-Changer, & Creator Cash Secrets
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #30 - Insta's Promo Code Magic, YouTuber Mobile Networks, & Pinterest's Coachella Splash!
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #29 - BMW's Oops, Finfluencer Fines, & M1's $850K Mishap
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #28 - Menu Magic, MrBeast's Prime Time Debut, and Havas' Wild Move
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #27 - From TikTok to Desk Job, Creators March on Washington, and Doctors Turned Influencers
In today's episode, we're unpacking the dramatic shifts in the influencer landscape, from a TikTok star trading viral fame for a 9-to-5, to content creators…
- Influence Weekly
Influence Weekly #26 - Sketchy Deals, TikTok's Congress Call to Arms, and LinkedIn's Unexpected Influencer Revolution
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…
- Influence Weekly
Influence Weekly #25 - Abercrombie's Creator Comeback, Clinique's Dermatologist Influencers, and Instagram's Marketplace Magic
In today's episode, we'll cover how Abercrombie used creators to revive it's brand, how Clinique is using dermatologists as creators and Instagram's expansion…
- Influence Weekly
Influence Weekly #24 - MrBeast's Mom Manages Millions, MKBHD's Creative Leap, and WeightWatchers' Hype House Flop
Today, we've got some hot topics on the table. From WeightWatchers taking a bit of a stumble with their latest influencer campaign to Marques Brownlee, AKA…
- Influence Weekly
InfluenceWeekly #23 - Biden Hits TikTok, Coach's Virtual Fashion Frenzy, and the Fight for Fair Creator Pay
This week, we're unpacking some super interesting stories. We've got the lowdown on President Joe Biden making waves on TikTok, and what it means when politics…
- Influence Weekly
InfluenceWeekly #22 - NFL's Glam Play, Coca-Cola's TikTok Splash, and the Influencer Trends Shaping 2024
In today's episode, we're diving into the latest influencer marketing trends from Traackr, the NFL's fashion-forward strategies and Coca-Cola's innovative…
- Influence Weekly
InfluenceWeekly #21 - $100 Billion Bet on 'Famous Birthdays', Embracing Your 'TikTok Voice', and Beauty Execs' Big Bet on Influencer Entrepreneurs
In today's episode, we'll cover the 100 Billion Dollar Bet on 'Famous Birthdays', How to keep embracing Your 'TikTok Voice', and Beauty Execs' Big Bet on…
- Influence Weekly
InfluenceWeekly #20 - Amazon's $100M MrBeast Move, Meta's Talent Matchmaker, and TikTok's 2023 Beauty Titans
Today, we’re unpacking some big moves and wave-making updates from Amazon Studios, Meta, and the dazzling world of beauty on TikTok that are setting the stage…
- Influence Weekly
InfluenceWeekly #19 - Influencer Struggles, Italian Regulations, and a Gun Scheme Scandal
In today's episode, we'll cover how the creator economy is on the brink of a labor revolution, the new rules in Italy to improve transparency in social media…
- Influence Weekly
InfluenceWeekly #18 - AI Influencer Stars, Silent Review Sensations, and The Creator Fee Debate Continues
In today's episode, we'll cover the digital revolution in influencer marketing with AI models like Aitana Lopez, influencers' preference for flat fee…
- Influence Weekly
InfluenceWeekly #17 - Viral Voyages, Influencer Empires, and NIL Game Changers
In today's episode, we'll cover the TikTok users turning a 9-month cruise into a viral reality show, the power of influencers and their impact on brand…
- Influence Weekly
InfluenceWeekly #16 - Protecting Child Stars, Equity Revolution in the Influencer World, and Holiday Streaming Magic
In today's episode, we'll cover California state Sen. Steve Padilla's bill to protect child influencers, the benefits of equity deals in the creator economy…
- Influence Weekly
InfluenceWeekly #15 - Gen Z's Buying Power, NIL's Billion-Dollar Play, and the Political Pivot to Digital Persuasion
In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how…
- Influence Weekly
InfluenceWeekly #14 - Creator Content Boom, Silver Influencer Surge, and YouTube's Privacy Pivot
In today's episode, we're delving into the game-changing rise of creator content, the disruptive force of silver influencers, and the ripple effects of…
- Influence Weekly
InfluenceWeekly #13 - Inside the Surge of Influencer Partnerships, TikTok's Viral Secrets, and SonderCo's Game-Changing Strategies
In today's episode, we'll cover the rise of influencer partnerships with brands, the diversity and popularity of TikTok's top videos, and the launch of…
- Influence Weekly
InfluenceWeekly #12 - Behind the Scenes: GRWM Craze, TikTok's Monetization Maze, and Dove's Award-Winning Influence
In today's episode, we'll cover the immense popularity of "Get Ready with Me" videos, TikTok's struggle with creator monetization, and the award-winning…
- Influence Weekly
Influence Weekly #11 - TikTok's rise as America's news source, how TikTok is being used in political campaigns and a study revealing that more skin means more money for influencers.
In today's episode, we'll cover TikTok's rise as America's news source, President Biden thinking of joining TikTok for his re-election campaign and a study…
- Influence Weekly
Influence Weekly #10 - e.l.f Beauty's debut on Roblox, Phlur's fragrance wardrobes and Kraft's unique campaign to promote Mayo
In today's episode, we'll cover e.l.f. Beauty's debut on Roblox, Chriselle Lim's successful work with Phlur, and Kraft Real Mayo's campaign to make "moist"…
- Influence Weekly
Influence Weekly #9 - Saying goodbye to Tiktok's Creator Fund, Popeyes new influencer marketing campaigns and the sad story of ByteDance's Lemon8 app in the US.
In today's episode, we'll cover TikTok discontinuing its controversial Creator Fund, Viral Pitch partnering with Popeyes for influencer marketing campaigns…
- Influence Weekly
Influence Weekly #8 - The rise of TikTok influencers in politics, Carnival Cruise Lines' successful partnership with TikTok's Retirement House and Uber's strategy to grow it's following on TikTok..
In today's episode, we'll cover how TikTok is making it's way into the political realm, how Carnival Cruise Lines is using the older generations to make…
- Influence Weekly
Influence Weekly #7 - Kourtney's Kerrygold Nod, Reach Agency's Magic, & Linqia's Healthcare Influence
In today's episode, we'll cover Kourtney Kardashian's endorsement of Kerrygold butter, how Reach Agency helps brands with influencer marketing, and how…
- Influence Weekly
Influence Weekly #6 - Fenty Beauty uses a drive-thru, the new influencers of Cirque du Soleil and the story of Maxine The Corgy
In today's episode, we'll cover Fenty Beauty's drive-thru pop-up for social media influencers, Cirque's influencer network expansion and brand partnerships…
- Influence Weekly
Influence Weekly #5 - A new influencer college degree, the rise of Mike Kruzich and the remarcable growth of Jamie Genevieve's companies.
In today's episode, we'll cover an Irish university that is offering a bachelor's degree in influencing, the success of Mike Kruzich in adapting to TikTok and…
- Influence Weekly
Influence Weekly #4 - Beauty influencers on TikTok, the BBC's Creator Lab Program and Celsius' creative campaigns to promote brand awareness.
In today's episode, we'll cover the success of beauty influencers on TikTok, the BBC's Creator Lab Program bridging the gap between social media and TV…
- Influence Weekly
Influence Weekly #3 - Youtube's new AI Tools, the push to save TikTok in the US and CeraVe's creator campaign
In today's episode, we'll cover YouTube's new AI-powered creator tools, Jeff Yass' donation to Club for Growth to keep TikTok in the US, and CeraVe's…
- Influence Weekly
Influence Weekly #2 - The impact of influencers on NYFW and TikTok's new "shop" feature
In this week's episode, we'll cover TikTok's launch of TikTok Shop, we'll get influencer marketing insights from Sammy Hauser the founder of "Viral Action"…
- Influence Weekly
Influence Weekly #1 - Unveiling Influence Weekly: Inside the Influencer Industry's Top Stories
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get…