
InfluenceWeekly #15 - Gen Z's Buying Power, NIL's Billion-Dollar Play, and the Political Pivot to Digital Persuasion
In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how influencer marketing is making its way into politics.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.