AI Changing How Discovery in the Creator Economy Works, with Yehuda Neuman of PartnerCentric
Your customers are starting to ask ChatGPT which brand to buy. The answer it gives them comes partly from creators. And nobody can tell you how it decides. Not the platforms, not the agencies, not even the people who built it.
That should worry anyone who has ever had to defend a creator budget. Three years ago finance won the argument: prove the sale or lose the spend. Now the AI rewards the awareness those same creators build, and there is no line on your dashboard for that. You could be paying $14,000 for a post that did its job in a place you cannot see.
Yehuda Neuman ran creator programs…
The skinny
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