Why Brands Need to Stop Treating Creators Like Media Buys with Sabrina Haschak of Beacons
Beacons is an all-in-one platform that helps creators manage their businesses—from link-in-bio storefronts and audience monetization to brand partnerships and creator tools. The company was built for creators first, and now focuses on connecting brands with creators who drive measurable impact.
Ceci chats with Sabrina Haschak, Head of Partnerships at Beacons, to hear her perspective on three critical issues: why brands still struggle to measure creator marketing the same way they measure traditional media channels, what the most successful brand-creator partnerships have in common that others…
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