Why B2B Can't Ignore Creators Anymore - Attribution, ROI & Growth with Scott Sutton of Later
Later is a leading influencer marketing and social platform that helps brands identify creators and launch campaigns backed by data-driven intelligence. The company serves both B2C and B2B companies looking to build scalable creator programs with measurable ROI.
Ceci chats with Scott Sutton, CEO at Later, to hear his perspective on three critical issues: why B2B companies stayed on the sidelines of creator marketing for so long and what changed to make it relevant now, how attribution technology finally enables SaaS companies to track creator content from click to install to subscription…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.