Stop Buying the Worst Video a Creator Will Ever Make w/ Dan Albert (456 Growth Talent)

Influence Weekly · Oct 22, 2026 · 38m

Every March you build the list again. Thirty, forty, sixty creators, new negotiations, new briefs, new product shipped to people who have never touched it. Three weeks later you pull the recap deck and the budget goes back to zero. Then the next quarter starts and you do all of it again.

Here is the part nobody puts in the contract. Every first video a creator makes is their worst, and a campaign only ever buys that first video. You are paying full price for the draft, four times a year, and paying again to rediscover, rebrief, reship, and renegotiate on top of it. The brand next to you is on…