From Brand Deals to Cap Tables - How Creators Access Ownership with Jeff Frommer of OWM
OWM is a platform building infrastructure to help creators move from brand deals into equity and ownership. The company standardized the influence-for-equity agreement, created creator stock option pools, and built systems that let founders, operators, and creators partner on attention-first businesses with real upside.
Ceci chats with Jeff Frommer, Founder and CEO of OWM, to hear his perspective on three critical issues: why creators need to make ownership an "and" conversation instead of an "or" conversation when brands come knocking, how the three barriers blocking creator equity (lack of…
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