Shows / The Initial
The Initial
What does it take to build a healthy in-house experimentation program? Find out in these candid conversations with the leaders running 100 - 500+ A/B tests a year at Vinted, Preply & Diary of a CEO, and more. Get the recipes, frameworks, and lessons you need to run your own in-house experimentation program. Episodes released twice a month. Host, Lucia van den Brink, is Founder of The Initial, the agency that builds, runs & hands over experimentation capabilities for brands like Semrush, British…
Episodes
The InitialThe Boring Pre-Work That Makes AI Actually Work for CRO
in this episode…Margus Veeber is head of web at Pipedrive - the CRM used by over 100,000 businesses, and the host of the Web Unpacked Podcast. he leads global…
The InitialThe Good, Better, Best Model for CRO Investment: How to Get The $$$ For Your Program
in this episode… Muqtadaa Miandara was the senior manager of experimentation at Upbound Group, the company behind Rent-A-Center, Acima, and Bridget. he went…
The InitialWhy Is Nobody Acting on Your A/B Test Results? Here's Why & What to Do About It
Get Simon's framework for scaling experimentation across product teams in this month's newsletter: https://increaseconversionrate.substack.com/ in this…
The InitialHow You Can Build an Experimentation Program from Scratch (from the Senior Optimization Manager at The AA)
Get Stuart's framework for building an experimentation process from scratch in this month's newsletter: https://increaseconversionrate.substack.com/ in this…
The InitialYou're Already in Love With the Solution (That's the Problem)
Daniël Granja Baltazar is a CRO Specialist at one of the Netherlands' biggest telecoms VodafoneZiggo, and proving that CRO goes way beyond A/B testing. If you…
The InitialStop Testing Only Your Website — There's a Whole World Out There
Gabriel Marçal is a growth PM at AIOS Medical, and one of the quietest, sharpest minds in experimentation. Solving bigger problems than just running A/B tests…
The InitialI Do Stand-Up Comedy and A/B Testing (Turns Out They're the Same Thing)
Get David's prioritization framework in this month's newsletter: https://increaseconversionrate.substack.com/ David Swinstead spent 10 years inside the…
The InitialBlinkist: 'Onboarding Best Practice' failed 😳
Proven at brands like Kia, Montblanc, Blinkist, and Blacklane, Ioana’s framework shows how to implement experimentation that actually scales. Find it in this…
The InitialMy Job Title is ‘Head of Failure’ (& we do 50 Experiments /Month)
How do you pitch 50 experiments a month? ...by making them impossible to refuse. Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a…
The InitialStop Trying to Trigger Emotion: Do This Instead
If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/ in this…
The InitialUse High Velocity as Stress Test while Scaling Experimentation
get Luiza's playbook in our newsletter: https://increaseconversionrate.substack.com/ apply to work with us: https://the-initial.com/ in this episode... Luiza…
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how a €1M mistake at Booking.com didn’t kill his career
Maarten van Pijpen spent 15 years at Booking.com. a place where experimentation wasn’t a project. it was the culture. now he’s chief growth officer at Unravel…
The Initial25,000 students, & this is what he actually teaches: don't insert CRO in teams, bring it to them.
the wrong Culture inside a company, kills even the best specialists. this is what Ruben de Boer, 15+ years in Experimentation, has noticed again and again: we…
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How Fyxer.ai ran 512 Experiments in a year by using AI
we unpack one of the fastest built experimentation engines i've seen!! In this episode, I sit down with Kameron Tanseli (Growth Engineering) and Rosie…
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How I Used CRO Ethically to Sell Sex Toys and Financial Products
as a Behavioral Psychologist, dr. Florien Cramwinckel has helped the CRO and Experimentation world increase sales for S*x Toys, Children's playhouses ánd…
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Why experimentation adoption fails & how to fix it with Lea (Condor Airlines)
in this episode, Lea Mattern shares hard-won tactics for driving experimentation adoption inside organizations. Based on her experience at Condor Airlines and…
The InitialDANGERS of scaling insignificant test with Alisa
In this episode, Alisa Antypova (ex-Preply & ADC Consulting) opens the door to her world of experimentation. She talks about her start in data science…
The InitialThe faster you iterate, the bigger the chances of success with Giedrius Blazys from Vinted
In this conversation, Giedrius shares his journey from academia to working on experimentation at Vinted. He talks about the messiness of testing in a…
The InitialSmall changes, big IMPACT on conversion with Kevin Anderson
In this conversation, Kevin Anderson (ex-Vista, ex-ING, now a consultant) shares his journey from web analyst to product manager at VistaPrint, and how he’s…