The Boring Pre-Work That Makes AI Actually Work for CRO
in this episode…Margus Veeber is head of web at Pipedrive - the CRM used by over 100,000 businesses, and the host of the Web Unpacked Podcast. he leads global website strategy and has pushed his team from 3–5 tests a month to 10+ with the same headcount.his secret? treating AI as a teammate in every step of the process, with a human always leading.it’s about:→ how a team of 6 scaled from 3–5 tests a month to 10+ without adding people→ launching A/B tests straight from Claude Code, connected to the testing tool through MCPs→ the boring pre-work (your test repository) that decides whether AI…
The skinny
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