Why experimentation adoption fails & how to fix it with Lea (Condor Airlines)
in this episode, Lea Mattern shares hard-won tactics for driving experimentation adoption inside organizations.
Based on her experience at Condor Airlines and German brands she worked with at Konversionskraft, we break down what actually works when you work at a Center of Excellence trying to increase experimentation adoption.
4 practical guidelines we cover:
do internal marketing ('yes, be annoying, lol');
make experimentation low-effort (bring or lend your own developer);
talk to POs about what they need and how you can help them with experimentation;
Use designers as Trojan horses: they…
The skinny
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