How You Can Build an Experimentation Program from Scratch (from the Senior Optimization Manager at The AA)
Get Stuart's framework for building an experimentation process from scratch in this month's newsletter: https://increaseconversionrate.substack.com/
in this episode…
Stuart Clare is the senior manager of digital trading, optimization, and personalization at the AA — one of the UK's most iconic brands. he's spent four years building an experimentation program from scratch, across five different product journeys, with a team of four.
calm under pressure, process-obsessed, and still checking dashboards first thing every morning, just like he did when he was A/B testing email subject lines…
The skinny
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