how a €1M mistake at Booking.com didn’t kill his career
Maarten van Pijpen spent 15 years at Booking.com.
a place where experimentation wasn’t a project.
it was the culture.
now he’s chief growth officer at Unravel.
a travel app that feels like TikTok,
but lets you book instantly.
in his first 35 days, he:
– chose an experimentation tool
– lined up 10 experiments
– started building a data foundation
but this conversation isn’t about tooling.
it’s about:
→ how to move from top-down founder energy to bottom-up ownership
→ why shipping fast without tracking is dangerous
→ how a €1M mistake didn’t kill his career
(but actually strengthened it)
→ why…
The skinny
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