Stop Testing Only Your Website — There's a Whole World Out There
Gabriel Marçal is a growth PM at AIOS Medical, and one of the quietest, sharpest minds in experimentation. Solving bigger problems than just running A/B tests for checkouts.
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in this episode…
from his early days at a CRO agency in Brazil to running experiments on sales call scripts, physical medication boxes, and mobile apps, Gabriel refuses to stay in a box.
it's about:
→ why your website isn't the only surface worth testing (and what to do when you're blocked)
→ how a lean…
The skinny
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