You're Already in Love With the Solution (That's the Problem)
Daniël Granja Baltazar is a CRO Specialist at one of the Netherlands' biggest telecoms VodafoneZiggo, and proving that CRO goes way beyond A/B testing.
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in this episode…
→ what a 300+ experiments per year experimentation program looks like
→ why B2B experimentation can't just copy B2C playbooks
→ the MVP mindset: stop falling in love with solutions, start defining the problem
→ how qualitative research fills the gap when traffic is too low to…
The skinny
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