Why Is Nobody Acting on Your A/B Test Results? Here's Why & What to Do About It
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in this episode…
Simon Born is head of analytics and experimentation at Kaufland — Europe's fastest growing marketplace. he's been there six years, executed over 1,500 experiments himself, and right now has 80 experiments running simultaneously.
he didn't build this from zero — but he scaled it to something most companies can only dream of.
it's about:
→ how to go from 2 experiments in parallel to 80 running at the same time
→ the C-level move that…
The skinny
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