My Job Title is ‘Head of Failure’ (& we do 50 Experiments /Month)
How do you pitch 50 experiments a month? ...by making them impossible to refuse.
Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a "Yes" from even the most risk-averse clients, it's in this month's newsletter: https://increaseconversionrate.substack.com/
in this episode…
Grace Miller is building one of the most advanced experimentation cultures in media.
she doesn’t just run tests; she turns entire teams into experimenters.
as head of experimentation and failure at Flight Story, the company behind Diary of a CEO, she’s scaling experimentation across 15+ teams, from…
The skinny
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