Blinkist: 'Onboarding Best Practice' failed 😳

The Initial · Jun 1, 2026 · 33m

Proven at brands like Kia, Montblanc, Blinkist, and Blacklane, Ioana’s framework shows how to implement experimentation that actually scales. Find it in this month’s newsletter: ⁠https://increaseconversionrate.substack.com/⁠

in this episode...

Ioana has built experimentation programs across industries (from automotive to luxury to tech) and she’s not just running tests, she’s building systems that scale learning.

currently working as a product growth consultant at Blinkist, she turns experimentation into a true growth engine.

this conversation isn’t about surface-level A/B tests.

it’s about…