Shows / Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Leaders in Customer Loyalty, Powered by Loyalty360#552: Leaders in Customer Loyalty: Brand Stories | Why Hot Head Burritos Believes Loyalty Starts Inside the Restaurant
Send us Fan Mail For Hot Head Burritos, customer loyalty is more than an app, a promotion, or a rewards message. It starts with the experience guests have when…
Leaders in Customer Loyalty, Powered by Loyalty360#551: Leaders in Customer Loyalty: Brand Stories | How Sandals Balances AI with Personal Relationships to Build Greater Loyalty
Send us Fan Mail When Peter Menges, Senior Vice President of Customer Engagement and Insight Loyalty at Unique Vacations, Inc., an affiliate of the worldwide…
Leaders in Customer Loyalty, Powered by Loyalty360#550: Leaders in Customer Loyalty: Brand Stories | How Audience Rewards Builds Loyalty for the Vast Broadway Ecosystem
Send us Fan Mail One of the primary goals for a loyalty program is to not only build engagement with a brand’s customers, but to develop an emotional…
Leaders in Customer Loyalty, Powered by Loyalty360#549: Leaders in Customer Loyalty: Brand Stories | How Weigel’s Still Finds New Ways to Engage with its Customers After 95 Years
Send us Fan Mail There’s no question that the digital experience has become vital to the overall performance of loyalty programs today, with customers…
Leaders in Customer Loyalty, Powered by Loyalty360#548: Leaders in Customer Loyalty: Brand Stories | How DICK'S Powers the Athlete’s Journey Beyond the Point of Purchase
Send us Fan Mail When many brands talk about the customer journey, they are often talking about how their customers interact with their products and services…
Leaders in Customer Loyalty, Powered by Loyalty360#547: Leaders in Customer Loyalty: Brand Stories | Why DraftKings Looks Beyond the Betting Industry to Improve its Customer Experience
Send us Fan Mail Although online sports betting has surged in popularity since the U.S. Supreme Court legalized state-authorized sports betting nationwide in a…
Leaders in Customer Loyalty, Powered by Loyalty360#546: Leaders in Customer Loyalty: Brand Stories | Circle K is Rewarding its Loyalty Members One Visit at a Time
Send us Fan Mail As Head of Loyalty at Circle K, one of the primary ways that Carly Lee ensures that she and other executives at the convenience store chain…
Leaders in Customer Loyalty, Powered by Loyalty360#545: Leaders in Customer Loyalty: Supplier Voices | How Ibotta Uses Data to Help Brands Reach Increasingly Elusive Consumers
Send us Fan Mail The way Chris Riedy sees it, this is either a very exciting time to be in the consumer packaged goods (CPG) industry, or a really scary time…
Leaders in Customer Loyalty, Powered by Loyalty360#544: Leaders in Customer Loyalty: Supplier Voices | How Tillo’s Connected Ecosystem Helps Lessen Friction in the Loyalty Space
Send us Fan Mail For Bill Warshauer, the Chief Revenue Officer at Tillo, a reward can do much more than help a company complete a transaction. It can also…
Leaders in Customer Loyalty, Powered by Loyalty360#543: Leaders in Customer Loyalty: Brand Stories | How Journeys Keeps Customers Engaged Across Fast-Moving Trends
Send us Fan Mail All marketers face the challenge of adapting to changing consumer expectations and behaviors, regardless of industry. But Eric Creel, Loyalty…
Leaders in Customer Loyalty, Powered by Loyalty360#542: Leaders in Customer Loyalty: Supplier Voices | How adjoe is Redefining Loyalty Through Games and Entertainment
Send us Fan Mail Brands across nearly every industry face a similar challenge with their loyalty programs: how to give consumers a meaningful reason to engage…
Leaders in Customer Loyalty, Powered by Loyalty360#541: Leaders in Customer Loyalty: Brand Stories | RBC's Loyalty Program is a Broad Value Proposition for All Canadians
Send us Fan Mail In this episode of Leaders in Customer Loyalty: Brand Stories, RBC’s James Lombardi explores how Avion Rewards has evolved into a broad…
Leaders in Customer Loyalty, Powered by Loyalty360#540: Leaders in Customer Loyalty: Brand Stories | How TGI Fridays Has Rebuilt its Digital Experience for the Modern Age
Send us Fan Mail Since joining TGI Fridays in January 2025 as Director of Global Marketing, Christopher Houston has made it one of his priorities to ensure…
Leaders in Customer Loyalty, Powered by Loyalty360#539: Leaders in Customer Loyalty: Supplier Voices | Why Hightouch Thinks AI Should Transform Marketing Workflows, Not Just Campaigns
Send us Fan Mail When Anthony Chiulli talks with lifecycle marketing teams, he rarely hears marketers having a shortage of campaign ideas. Instead, he hears…
Leaders in Customer Loyalty, Powered by Loyalty360#538: Leaders in Customer Loyalty: Brand Stories | How Catalyst Brands Is Building a Connected Retail Ecosystem Through Customer Loyalty
Send us Fan Mail Catalyst Brands is redefining what it means to build a modern retail portfolio. Formed in early 2025 through the merger of JCPenney…
Leaders in Customer Loyalty, Powered by Loyalty360#537: Leaders in Customer Loyalty: Supplier Voices | Why Group O Thinks Loyalty Programs Should be Built to Pivot Quickly
Send us Fan Mail When Paul Flemr is asked about the advice that he would give brands looking to improve their customer loyalty experience strategy, the Senior…
Leaders in Customer Loyalty, Powered by Loyalty360#536: Leaders in Customer Loyalty: Brand Stories | How SIXT Has Used AI to Put Personalization at the Core of its Loyalty Program
Send us Fan Mail With more than 30 years of experience in the travel industry—including five years as CFO of Hertz and another five as CFO of Hilton…
Leaders in Customer Loyalty, Powered by Loyalty360#535: Leaders in Customer Loyalty: Supplier Voices | As Loyalty Programs Go Digital, MTL Card Still Sees Physical Cards as an Important Customer Engagement Tool
Send us Fan Mail Brands have understandably been focused for years now on improving the digital experience of their loyalty programs by launching or…
Leaders in Customer Loyalty, Powered by Loyalty360#534: Leaders in Customer Loyalty: Brand Stories | How Scene+ Curates its Loyalty Ecosystem to Fit Member Needs
Send us Fan Mail When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to…
Leaders in Customer Loyalty, Powered by Loyalty360#533: Leaders in Customer Loyalty: Brand Stories | How Food Lion is Evolving Without Sacrificing Emotional Loyalty
Send us Fan Mail Before Nicole Hulstein began her role as Loyalty Campaign Development Manager at Food Lion, she worked in category management for the grocery…
Leaders in Customer Loyalty, Powered by Loyalty360#532: Leaders in Customer Loyalty: Supplier Voices | AI Has Created an Inflection Point for Loyalty. Are Brands Ready for it?
Send us Fan Mail Platforms such as Spotify, Amazon, and Netflix have not only innovated how people consume music, shop for everyday items, and watch movies and…
Leaders in Customer Loyalty, Powered by Loyalty360#531: Leaders in Customer Loyalty: Brand Stories | How SECU Built Trust With its Members Before Launching its Loyalty Program
Send us Fan Mail For most financial institutions, launching a new rewards credit card means explaining the benefits to customers. For the North Carolina State…
Leaders in Customer Loyalty, Powered by Loyalty360#530: Leaders in Customer Loyalty: Brand Stories | ButcherBox’s Customer-Obsessed Values Are Driving its Loyalty Program
Send us Fan Mail When Reba Hatcher, Chief Commercial Officer for ButcherBox, looks back on the origins of her company’s loyalty program, she sees it being…
Leaders in Customer Loyalty, Powered by Loyalty360#529: Leaders in Customer Loyalty: Brand Stories | Inside WestJet’s Strategy to Keep Loyalty Simple in a Crowded Market
Send us Fan Mail As one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to…
Leaders in Customer Loyalty, Powered by Loyalty360#528: Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner
Send us Fan Mail When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with…
Leaders in Customer Loyalty, Powered by Loyalty360#527: Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays
Send us Fan Mail Wyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000…
Leaders in Customer Loyalty, Powered by Loyalty360#526: Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World
Send us Fan Mail The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered…
Leaders in Customer Loyalty, Powered by Loyalty360#525: Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests
Send us Fan Mail Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to…
Leaders in Customer Loyalty, Powered by Loyalty360#524: Leaders in Customer Loyalty: Supplier Voices | CarltonOne Helps Clients Build Global Loyalty Programs that are Meaningful
Send us Fan Mail When most people think about loyalty programs, they likely think about the ones that are designed for consumers — gift cards, travel points…
Leaders in Customer Loyalty, Powered by Loyalty360#523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement
Send us Fan Mail Even as SharkNinja has grown into a home goods behemoth with a market cap over $17 billion, the fundamental expectations of its customers have…
Leaders in Customer Loyalty, Powered by Loyalty360#522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
Send us Fan Mail One of the challenges that brands can often face when implementing a loyalty program is getting key stakeholders on the same page about the…
Leaders in Customer Loyalty, Powered by Loyalty360#521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky’s Deli is Returning to its Roots While Also Focusing on the Future
Send us Fan Mail It was in McAllen, a small town just over 300 miles from Austin, where Donna Varner had a revelation about her new employer. Varner had been…
Leaders in Customer Loyalty, Powered by Loyalty360#520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom
Send us Fan Mail For most consumers, telecom is largely invisible. It powers everyday moments, streaming, messaging, navigation, but rarely commands attention…
Leaders in Customer Loyalty, Powered by Loyalty360#519: Leaders in Customer Loyalty: Brand Stories | How PNC Is Rethinking Loyalty in Banking
Send us Fan Mail For most consumers, banking isn’t something they think about every day, until they need it. Opening an account, managing expenses, planning…
Leaders in Customer Loyalty, Powered by Loyalty360#518: Leaders in Customer Loyalty: Brand Stories | Reigniting the Experience: How P.F. Chang’s Is Redefining Loyalty Through Status, Access, and Experience
Send us Fan Mail For many consumers, dining out isn’t just about the food. It’s about the occasion. A birthday celebration. A long-overdue dinner with friends…
Leaders in Customer Loyalty, Powered by Loyalty360#517: Leaders in Customer Loyalty: Supplier Voices | Mobile Loyalty in Motion: How Messaging Platforms Are Reshaping Customer Engagement
Send us Fan Mail For many brands, the future of customer loyalty is increasingly unfolding on mobile phones. Mobile engagement platforms are quickly becoming…
Leaders in Customer Loyalty, Powered by Loyalty360#516: Leaders in Customer Loyalty: Brand Stories | Getting Customers Back on the Road: How Advance Auto Parts Is Redesigning Loyalty Around Value and Simplicity
Send us Fan Mail For most consumers, auto parts aren’t something they think about until something goes wrong. A dead battery before work. Worn brakes before a…
Leaders in Customer Loyalty, Powered by Loyalty360#515: Leaders in Customer Loyalty: Brand Stories | Redefining Laundry Convenience: How Tide Services Is Simplifying Loyalty and Care
Send us Fan Mail Laundry is one of life’s most universal routines, something every household manages, yet few people genuinely enjoy. For Tide, long recognized…
Leaders in Customer Loyalty, Powered by Loyalty360#514: Leaders in Customer Loyalty: Supplier Voices | Inside Hightouch’s Perspective on the Data, AI, and Lifecycle Shifts Reshaping Loyalty in 2026
Send us Fan Mail As brands enter 2026, loyalty is being reshaped by a blunt reality: customer acquisition costs keep climbing, and retention is now a core…
Leaders in Customer Loyalty, Powered by Loyalty360#513: Leaders in Customer Loyalty: Supplier Voices | Loyalty’s Intelligence Era: How Partnerships, Data Context, and Emotional Relevance Are Redefining Customer Loyalty for 2026
Send us Fan Mail For many brands, figuring out how to improve loyalty outcomes in 2026 can feel a bit like searching for the meaning of life: Complex…
Leaders in Customer Loyalty, Powered by Loyalty360#512: Leaders in Customer Loyalty: Brand Stories | Designing Loyalty for the Way People Travel: Choice Privileges’ Evolving Value Strategy
Send us Fan Mail What if hotel loyalty wasn’t built just for road warriors, but for the way the average person actually travels? That’s the question driving…
Leaders in Customer Loyalty, Powered by Loyalty360#511: Leaders in Customer Loyalty: Brand Story | From Sticker Cards to Smart Rewards: Hot Head Burritos Evolves Loyalty
Send us Fan Mail Nearly two decades after first firing up the grill, Hot Head Burritos, with its fiery mascot Leroy leading the charge, has grown from a Dayton…
Leaders in Customer Loyalty, Powered by Loyalty360#510: Leaders in Customer Loyalty: Supplier Voices | Inside Valuedynamx’s Perspective on the Forces Redefining Loyalty in 2026
Send us Fan Mail As loyalty programs move into 2026, brands are confronting a fundamental shift: loyalty is no longer sustained by accumulation alone. Points…
Leaders in Customer Loyalty, Powered by Loyalty360#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty
Send us Fan Mail Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple…
Leaders in Customer Loyalty, Powered by Loyalty360#508: Leaders in Customer Loyalty: Brand Stories | Inside Jollibee’s Digital-First Loyalty Strategy Driving Rapid Expansion
Send us Fan Mail In the latest edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Rachel Masocol, Director of Digital Marketing and…
Leaders in Customer Loyalty, Powered by Loyalty360#507: Leaders in Customer Loyalty: Supplier Voices | Travel Loyalty Enters Its ‘Choose Your Own Adventure’ Era
Send us Fan Mail As loyalty programs look toward 2026, few categories are under more pressure to evolve than travel. Shifting consumer expectations…
Leaders in Customer Loyalty, Powered by Loyalty360#506: Leaders in Customer Loyalty: Brand Stories | How Simon Is Redefining Loyalty in Shopping Centers
Send us Fan Mail Customer loyalty has become a cornerstone of modern brand strategy, but for shopping center owners, it has never been a simple equation…
Leaders in Customer Loyalty, Powered by Loyalty360#505: Leaders in Customer Loyalty: Brand Stories | Hilton Builds Loyalty Through Flexibility, Recognition, and Human-Centered Travel
Send us Fan Mail For more than a century, Hilton has been shaping how people experience hospitality. Today, the company spans 26 brands, 9,000 properties, and…
Leaders in Customer Loyalty, Powered by Loyalty360#504: Leaders in Customer Loyalty: Supplier Voices | How Phaedon Sees Loyalty Evolving from Programs to Personal Systems in 2026
Send us Fan Mail As loyalty leaders look toward 2026, the conversation is shifting away from feature sets and toward fundamentals: trust, relevance, and human…
Leaders in Customer Loyalty, Powered by Loyalty360#503: Leaders in Customer Loyalty: Brand Stories | Papa Murphy’s “Take and Bake” Pizza Reinvents Customer Engagement & Loyalty
Send us Fan Mail Papa Murphy’s has sliced out a unique position in the crowded pizza category with a simple yet transformative idea: pizzas made fresh…
Leaders in Customer Loyalty, Powered by Loyalty360#502: Leaders in Customer Loyalty: Supplier Voices | Capillary on Loyalty Trends Shaping 2026
Send us Fan Mail Loyalty programs aren’t failing because they lack features: they’re failing because customers don’t feel value fast enough. As consumer…
Leaders in Customer Loyalty, Powered by Loyalty360#501: Leaders in Customer Loyalty: Brand Stories | CAVA Blends Bold Mediterranean Flavors with Experience, Innovation, and Outstanding Service
Send us Fan Mail As one of the fastest-growing fast-casual brands, Mediterranean eatery, CAVA, was founded in 2010 as a full-service restaurant. The company’s…
Leaders in Customer Loyalty, Powered by Loyalty360#500: Leaders in Customer Loyalty: Industry Voices | Bounteous on the Shifts Redefining Customer Loyalty
Send us Fan Mail As brands enter 2026, loyalty strategies are being reshaped by economic pressure, rapidly shifting consumer expectations, and the accelerating…
Leaders in Customer Loyalty, Powered by Loyalty360#499: Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years
Send us Fan Mail White Castle’s loyal fan base has kept America’s “first fast-food hamburger chain” in business for nearly 105 years. What makes this brand…
Leaders in Customer Loyalty, Powered by Loyalty360#498: Leaders in Customer Loyalty: Industry Voices | Inside Kobie’s Perspective on the Forces Shaping Loyalty in 2026
Send us Fan Mail As brands look ahead to 2026, loyalty programs are evolving beyond transactions toward deeper emotional connection, relevance, and trust…
Leaders in Customer Loyalty, Powered by Loyalty360#497: Leaders in Customer Loyalty: Brand Stories | Teriyaki Madness: Driving National Growth Using Tech, Flavor, and Fun!
Send us Fan Mail Known for its irreverent attitude, unstoppable energy, and Seattle-style teriyaki bowls, Teriyaki Madness has always taken its food, but never…
Leaders in Customer Loyalty, Powered by Loyalty360#496: Leaders in Customer Loyalty: Industry Voices | Blings: Putting the Personal into Loyalty Programs
Send us Fan Mail Blings, a global company headquartered in New York, New York, is using patented AI-powered MP5 technology to help companies create…
Leaders in Customer Loyalty, Powered by Loyalty360#495: Leaders in Customer Loyalty: Brand Stories | Baked-In Loyalty: Toppers Pizza’s Recipe for Connection and Growth
Send us Fan Mail For more than 30 years, Toppers Pizza has gone beyond crafting inventive, high-quality pizzas to delivering an experience that keeps guests…
Leaders in Customer Loyalty, Powered by Loyalty360#494: Leaders in Customer Loyalty: Industry Voices | Collinson International Creates Enhanced Customer Lounge Experiences for Today’s Travelers
Send us Fan Mail Collinson International, a privately-owned provider of global travel and customer loyalty programs, doesn’t offer your run-of-the-mill airport…
Leaders in Customer Loyalty, Powered by Loyalty360#493: Leaders in Customer Loyalty: Brand Stories | Wings and Rings: Loyalty is Everything
Send us Fan Mail Families searching for a relaxed, local restaurant to enjoy good food at a reasonable price, and avid sports fans looking for a place to munch…