#535: Leaders in Customer Loyalty: Supplier Voices | As Loyalty Programs Go Digital, MTL Card Still Sees Physical Cards as an Important Customer Engagement Tool

Leaders in Customer Loyalty, Powered by Loyalty360 · Jul 21, 2026 · 16m · transcript

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Brands have understandably been focused for years now on improving the digital experience of their loyalty programs by launching or redesigning their apps, recognizing how much customers prioritize convenience today—and how convenience often means being able to do everything on their phones.

However, Sallie Williams, Sales and Marketing Director of Gift and Loyalty at MTL Card, thinks the brands creating the best loyalty programs are not choosing between digital and physical customer experiences, but combining both. Rather than just focusing on an app, the most successful…