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#552: Leaders in Customer Loyalty: Brand Stories | Why Hot Head Burritos Believes Loyalty Starts Inside the Restaurant
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For Hot Head Burritos, customer loyalty is more than an app, a promotion, or a rewards message. It starts with the experience guests have when they encounter the brand—from the sign outside a restaurant to the team members welcoming them in.
That perspective guides Peter Wiley, Corporate Vice President, Chief Technology Officer, and Chief Marketing Officer, who also brings hands-on restaurant operating experience. Rather than treating marketing, technology and operations as separate functions, Wiley considers how each decision will work across all three.
“I can send you a…
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