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#550: Leaders in Customer Loyalty: Brand Stories | How Audience Rewards Builds Loyalty for the Vast Broadway Ecosystem
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One of the primary goals for a loyalty program is to not only build engagement with a brand’s customers, but to develop an emotional connection between their members and their brand. For Audience Rewards, this latter aim is perhaps a lot less daunting a task to pull off than it is for many others in the loyalty space.
As the official rewards program for Broadway, Audience Rewards is not connecting customers to a single brand, but rather an ecosystem of individual Broadway shows that are each its own business with its own producer. There are also multiple companies that own…
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