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#551: Leaders in Customer Loyalty: Brand Stories | How Sandals Balances AI with Personal Relationships to Build Greater Loyalty

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When Peter Menges, Senior Vice President of Customer Engagement and Insight Loyalty at Unique Vacations, Inc., an affiliate of the worldwide representative of Sandals and Beaches Resorts, looks at the loyalty space today, he no longer sees any excuse for brands to fail to deliver highly personalized experiences for their customers. He notes that with the advent of artificial intelligence, loyalty marketers now have the tools available to ask relevant questions, tailor communications, and deliver the experiences that their customers are seeking.

“You have every tool that you…

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