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#526: Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World
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The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and personalized.
But Jakob Harrison, Head of GTM for Payment Networks at fintech company FIS, notes that just like all new technology, AI will also bring new challenges for brands. This is especially true as agentic commerce grows more prevalent and transforms how consumers shop.
“Brands are going to need a loyalty engagement solution that's more immediate, more relevant and…
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