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#543: Leaders in Customer Loyalty: Brand Stories | How Journeys Keeps Customers Engaged Across Fast-Moving Trends
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All marketers face the challenge of adapting to changing consumer expectations and behaviors, regardless of industry. But Eric Creel, Loyalty Program Manager at shoe retailer Journeys, notes that this challenge can be especially tricky to navigate in his industry.
“In a weird way, I'd say one of the biggest challenges is also one of the things that I find the most interesting, and that’s how shoe retail is very much driven by trends and what's hot in the moment,” he said. “Our customers are constantly evolving with that, and we have to be able to recognize that as quickly as…
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