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#549: Leaders in Customer Loyalty: Brand Stories | How Weigel’s Still Finds New Ways to Engage with its Customers After 95 Years
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There’s no question that the digital experience has become vital to the overall performance of loyalty programs today, with customers expecting to shop, pay, and redeem points all through an app. For Weigel's, a regional c-store chain with about 90 locations centrally located in East Tennessee, this summer provided an ideal time to get creative with its digital experience.
Celebrating its 95th anniversary with what it dubbed the Summer 95 campaign, the company used the Weigel’s app and its MyWeigel’s Rewards program to ramp up engagement with customers through a combination…
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