Latest / Leaders in Customer Loyalty, Powered by Loyalty360
#538: Leaders in Customer Loyalty: Brand Stories | How Catalyst Brands Is Building a Connected Retail Ecosystem Through Customer Loyalty
Send us Fan Mail
Catalyst Brands is redefining what it means to build a modern retail portfolio. Formed in early 2025 through the merger of JCPenney, Aéropostale, Brooks Brothers, Lucky Brand, and Nautica, the company has spent the past 18 months bringing together five iconic brands with distinct customer bases and rich histories. Now, the focus is shifting from integration to growth, with loyalty, customer insights, and personalization playing a central role in that strategy.
For Marika Bigler, Vice President of Customer Growth Strategy at Catalyst Brands, the opportunity extends far beyond…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.