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#537: Leaders in Customer Loyalty: Supplier Voices | Why Group O Thinks Loyalty Programs Should be Built to Pivot Quickly
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When Paul Flemr is asked about the advice that he would give brands looking to improve their customer loyalty experience strategy, the Senior Vice President of Incentive Marketing Solutions at Group O has a simple message for them.
“Engage with passion and purpose,” Flemr said.
The way Flemr sees it, engagement is the strength of loyalty, the thing that will drive the program’s success. This requires brands knowing their end goals and objectives and building that engagement into the base of their loyalty program.
Although Group O offers support for specific needs clients have…
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